Not Everyone Obeys Etiquette

To succeed with SEO, you should abide by relevant rules and etiquette. However, when using social media it becomes clear not everybody obeys these principles. This can cause problems for a campaign. The campaign cannot afford to depart from sensible behaviour but it may have to respond to users who show no such scruples.At Searchengineoptimisation.co.uk,…

Make Headings Work For You

There are many search engine optimization services available that promise huge benefits to your search engine marketing efforts. However, sometimes just focusing on the finer details can make a monumental difference. When writing content there is much advice about keyword placement, subject matter and creating engaging text, but if your article is simply unreadable all…

What Difference Will Yahoo Axis Make?

Yahoo has been in difficulty for some time now. It has been struggling to keep pace with more popular rivals and has been forced to shed jobs. April statistics from comScore in relation to its market share in the United States have highlighted its decline over a two year period.

Online Marketing Should Be Realistic

  Some marketing people think hyperbole is a positive thing. They think that it is very important to be relentlessly optimistic. The truth is that realism can be very effective. Targets should be attainable and ambitions should be reasonable. Small organisations can use SEO marketing to make more out of local opportunities. Having global ambitions…

Google Fights Back Against Bad Advertising

Figures released by Google indicate that it took more action against dubious advertisements in 2011 than in 2010. It rejected 134 million advertisements last year compared with nearly 57 million advertisements during the previous year. This amounted to a 136 per cent annual increase in the elimination of bad adverts.

Social Media Marketing

The way in which we use the Internet has undergone some dramatic changes in recent times with more and more people using the web to interact socially with others. This has seen the rise, meteoric in some cases, of social networking and other social media websites. The likes of Facebook and Twitter, YouTube and Flickr,…

Search Engine Optimisation

Search engine optimisation, or SEO, is one of the most widely discussed and used forms of online marketing. While not an exact science, due to the secretive nature of search engines when dealing with their search algorithms, there are certain processes and best practices that can be followed in order to help ensure that you…