In an article about the impact of a Google algorithm change, one commentator suggested that locality was not much of a factor when it came to opting for a SEO firm. The commentator brought no evidence or logic to support this assertion. In fact, using a local SEO consultancy can be a very good idea…
Figures released by Google indicate that it took more action against dubious advertisements in 2011 than in 2010. It rejected 134 million advertisements last year compared with nearly 57 million advertisements during the previous year. This amounted to a 136 per cent annual increase in the elimination of bad adverts.
Despite the impressive growth, in recent years, of social networking sites, search engines are still very much central to the daily business of the internet. After all, major search engines still crop up regularly in lists of the world’s top ten most visited websites.
If you are running a business or organisation, then it will not have escaped your notice that having a website is, these days, all but essential. After all, around 77 per cent of UK households now have internet access, so it would be something of an open goal to your competitors if you did…
The way in which we use the Internet has undergone some dramatic changes in recent times with more and more people using the web to interact socially with others. This has seen the rise, meteoric in some cases, of social networking and other social media websites. The likes of Facebook and Twitter, YouTube and Flickr,…
Search engine optimisation, or SEO, is one of the most widely discussed and used forms of online marketing. While not an exact science, due to the secretive nature of search engines when dealing with their search algorithms, there are certain processes and best practices that can be followed in order to help ensure that you…
There are many ways in which you can market a website online; one of the fastest ways to develop a string of highly targeted visitors is through the use of Pay Per Click, or PPC, marketing. Google offers the biggest PPC opportunities and by buying advertisements through the Adwords program it is possible to have…
Whether you manage a single page brochure website or you have a dynamic site that combines the features of a blog, forum, video streaming site, and offers a umber of online applications, you should monitor the performance of your website. Knowing how many visitors arrive on the pages of your site, how many become paying…
There are numerous facts, statistics, and sets of data that you can track and use concerning the pages of your website. This information can then be used to further improve results. You can reduce the bounce rate of your website so that visitors navigate around your site more fully. You can improve visitor numbers so…