Google Fights Back Against Bad Advertising

Figures released by Google indicate that it took more action against dubious advertisements in 2011 than in 2010. It rejected 134 million advertisements last year compared with nearly 57 million advertisements during the previous year. This amounted to a 136 per cent annual increase in the elimination of bad adverts.

Social Media Marketing

The way in which we use the Internet has undergone some dramatic changes in recent times with more and more people using the web to interact socially with others. This has seen the rise, meteoric in some cases, of social networking and other social media websites. The likes of Facebook and Twitter, YouTube and Flickr,…

Search Engine Optimisation

Search engine optimisation, or SEO, is one of the most widely discussed and used forms of online marketing. While not an exact science, due to the secretive nature of search engines when dealing with their search algorithms, there are certain processes and best practices that can be followed in order to help ensure that you…

Pay Per Click Marketing

There are many ways in which you can market a website online; one of the fastest ways to develop a string of highly targeted visitors is through the use of Pay Per Click, or PPC, marketing. Google offers the biggest PPC opportunities and by buying advertisements through the Adwords program it is possible to have…