There are many ways in which you can market a website online; one of the fastest ways to develop a string of highly targeted visitors is through the use of Pay Per Click, or PPC, marketing. Google offers the biggest PPC opportunities and by buying advertisements through the Adwords program it is possible to have your brief ad displayed at the very top of search results, above the natural, organic search results.
One of the biggest benefits of PPC marketing is that it can provide traffic in an instant. As long as it takes to register an account with Google, fund that account, write an ad, and place bids on your chosen keywords, you can have your ad displayed on the computer screens and Internet browsers or thousands of users every single day. SEO may provide equally targeted traffic but it takes months to reach the best spots in the search results.
Another benefit of Pay Per Click is that it is easily measurable. You can quickly determine how well your ads are performing by tracking results and monitoring your ad spend. Generating a good return on your marketing investment is important and it is possible. Tracking your results also enables you to improve them which means that you can optimise every single ad you publish ensuring that you really do benefit from PPC marketing.
You do need, however, to closely monitor or manage your PPC ad campaigns. Keywords can change and your position in the sponsored ad listings can also change. If you do not set limits and then monitor them you may find that you are blowing large sums of money with very little in the way of discernable and positive results. Alternatively, you may find that your ad is simply never displayed, therefore removing the possibility of traffic for your website.
PPC, or Pay Per Click advertising is offered through a number of networks but the biggest program is the Adwords program offered by Google. As well as Google search sites themselves, you can also choose to have your ads displayed on partnering websites that sign up for and display keyword targeted, relevant Adsense ads.