Category: Internet Marketing

Online Marketing Should Be Realistic

  Some marketing people think hyperbole is a positive thing. They think that it is very important to be relentlessly optimistic. The truth is that realism can be very effective. Targets should be attainable and ambitions should be reasonable. Small organisations can use SEO marketing to make more out of local opportunities. Having global ambitions…

Google Fights Back Against Bad Advertising

Figures released by Google indicate that it took more action against dubious advertisements in 2011 than in 2010. It rejected 134 million advertisements last year compared with nearly 57 million advertisements during the previous year. This amounted to a 136 per cent annual increase in the elimination of bad adverts.