Some marketing people think hyperbole is a positive thing. They think that it is very important to be relentlessly optimistic. The truth is that realism can be very effective. Targets should be attainable and ambitions should be reasonable. Small organisations can use SEO marketing to make more out of local opportunities. Having global ambitions…
In an article about the impact of a Google algorithm change, one commentator suggested that locality was not much of a factor when it came to opting for a SEO firm. The commentator brought no evidence or logic to support this assertion. In fact, using a local SEO consultancy can be a very good idea…
Figures released by Google indicate that it took more action against dubious advertisements in 2011 than in 2010. It rejected 134 million advertisements last year compared with nearly 57 million advertisements during the previous year. This amounted to a 136 per cent annual increase in the elimination of bad adverts.
If you are running a business or organisation, then it will not have escaped your notice that having a website is, these days, all but essential. After all, around 77 per cent of UK households now have internet access, so it would be something of an open goal to your competitors if you did…
Whether you manage a single page brochure website or you have a dynamic site that combines the features of a blog, forum, video streaming site, and offers a umber of online applications, you should monitor the performance of your website. Knowing how many visitors arrive on the pages of your site, how many become paying…