Search engine optimization is critical for websites these days if you want to gain as much organic traffic as possible. To ensure that your SEO is done correctly, you’ll want to hire a professional SEO specialist to oversee it for you. However, there are good SEO specialists and there are bad SEO specialists. How can you separate the good from the bad and know who is truly a professional in their field?
Below are 5 tips to help you in choosing a professional SEO specialist.
1) Get an Experienced SEO Specialist
You need to hire an SEO specialist who has experience in their field. A true professional will have at least 5 years of experience performing professional SEO services. Ask them for a resume and see if they’ve worked any jobs in the SEO field, such as SEO Manager. It must be a real job for a legitimate company and not a freelancing job.
2) Must Have Positive Reviews
The SEO specialist needs to have a lot of positive reviews from their previous customers. If you go to Google and search the specialist’s name, you should be able to find dozens of reviews of their services. This will give you the scoop as to whether they’ve satisfied customers in the past or have disappointed them.
3) Ability to Create an SEO Strategy
Any professional SEO specialist will understand the importance of creating an SEO strategy for your website. They will be able to explain each step of the SEO strategy and how it will help your website get a better ranking on search engines like Google. This strategy will be a long-term solution because SEO takes time for it to be successful. If any SEO specialist claims you can get results quickly, they are lying.
4) Marketing Experience
SEO coincides a lot with marketing. Your SEO specialists need to have marketing experience so they will be able to create effective copywritten content for your website. This would be original content that is attractive to search engines and is also enticing to visitors and could motivate them to make a purchase.
5) Portfolio of Successes
Nothing is more convincing of someone’s professionalism than a portfolio of their accomplishments. Ask the SEO specialist if you can see some of the websites that they helped optimize. Search the website’s name on Google and see how many webpages from the site come up. This will help indicate how good the SEO specialist was at their job.