Search engine optimisation, or SEO, is one of the most widely discussed and used forms of online marketing. While not an exact science, due to the secretive nature of search engines when dealing with their search algorithms, there are certain processes and best practices that can be followed in order to help ensure that you enjoy top search rankings and the potential traffic that this brings with it.
The guidelines for effective search optimisation change as frequently as search engine algorithms and considering the likes of Google rely on more than 100 different factors within your site to judge its quality and determine its rankings, this means a lot of changes. The impetus has largely been placed on acquiring high quality links in the past and while this still remains the case, more emphasis is being placed on the quality and consistency of content published on a website.
Website content is initially used by the search engines to determine the relevance of a website compared to the keyword that is used when a web user conducts a search. The days of keyword stuffing are gone, replaced by the days of semantically related content and the provision of high quality, naturally written content. Videos and images can also play a big part in helping your website reach the top of the search engines.
There are many more ways to reach the front page of search results than ever before. As well as results based on the textual content of a page you will also see search results for Blog Posting, news stories, books, businesses, videos, images, and places. It is possible to get your site listed in any or all of these areas which can give you even greater exposure for your targeted keywords.
Building links is still important but the search engines have become more intelligent and are more accurate at working out which links show genuine website quality and which have effectively been bought or acquired. Citation building service is also a great and easy way for link building. If your site have good quality links then 100% sure your site get ranked. Greater weight is given to those links that appear natural because the belief is that these have been proffered purely on the basis of your website content quality.