If you are running a business or organisation, then it will not have escaped your notice that having a website is, these days, all but essential. After all, around 77 per cent of UK households now have internet access, so it would be something of an open goal to your competitors if you did not have a website; ideally, one representing all that is good in modern-day is web design.
However, choosing the right web design company, one that suits your organisation’s culture and ethos, is not always easy, so here are a few hints and tips.
First and foremost the company should be offering an organic approach to website development: Far from perceiving search marketing, for instance, as unrelated to web design, they should be seeking integrate internet marketing techniques directly in to the web development process.
Next, your candidate company should, when it comes to web development, be equally comfortable with both front-end and back-end development. Front-end is basically what the user sees in their browser, and back-end looks after server functions, processes and routines. In this context the company should also not be wedded to one back-end programming language, but take a catholic approach.
Your ideal web development company should also be keen to treat the client as a creative partner, regularly consulting the client and seeking feedback.
Finally, the candidate website design company should have demonstrable and rigorous testing processes in place; to ensure they deliver their clients the website they deserve.
Keywords: web design company, website design company, web development, internet marketing, search marketing.