There are numerous facts, statistics, and sets of data that you can track and use concerning the pages of your website. This information can then be used to further improve results. You can reduce the bounce rate of your website so that visitors navigate around your site more fully. You can improve visitor numbers so that you have a greater chance of making more sales. You can also increase your conversion rate, so that you make more money for every person that visits the pages of your website.
Your conversion rate is the number of visitors that become customers compared to the total number of unique visitors to your website. If you have 100 visitors and 5 of them purchase your products then you have a conversion rate of 5%. One of your primary goals as a webmaster should be to increase the conversion rate that you enjoy on your website.
Ensure that you are attracting targeted visitors to your website. The more targeted a visitor is, the more likely they are to make a purchase or pay for a particular service from you. Your content should be targeted to the products or services you sell, and your marketing should be targeted to the content and your target market. If you are experiencing a particularly low conversion rate then you may find that improving your targeting will help.
The quality of your content is also vital. Website content can be used to help improve your SEO results, but this shouldn’t be to the detriment of your conversion rates. Content should read naturally, it should be set up to convert customers, and it should have clear calls to action so that your visitors know what you want them to do next.
You can also consider the content of the advertising itself. If you use PPC advertising, one of the most common reasons for a poor conversion rate is the fact that the PPC ad is not optimised for conversions. Generic content has already been discussed but you can use specific words and conditional content that further improves your conversion rates and your website performance.